How We Managed Supply One's Multi-Site Brand Conversion
Most sign companies will sell you a sign. Fewer will manage your entire brand conversion across every location: permits, surveyors, electricians, installers, drawing packages, and weekly project updates, so that you don't have to coordinate any of it yourself. That's the relationship Martino Signs & Awnings has built with Supply One.
Supply One is a multi-site operation spanning locations across the country, and when they needed their signage and brand identity brought into alignment across all of those locations, the project called for more than fabrication. It called for a single point of contact who could own the process from the first site visit to the final install, and everything in between.
It Starts in the Field
Before a single sign gets ordered, Martino Signs & Awnings flies out to each Supply One location to conduct a full sign audit and sales survey. The goal is to understand exactly what exists at each site: what signage is there, what condition it's in, what the brand standards require, and what each location will actually need to get there.
From that site data, a drawing package gets built. Every sign, every position, every specification, drafted to Supply One's brand standards and submitted for approval before anything moves forward. Supply One reviews the drawings, requests adjustments if needed, and signs off. Only then does the project move to the next phase.
Permitting, Engineering, and Coordination
Commercial signage permitting isn't a rubber stamp. Requirements vary by municipality, and getting it wrong means delays. Martino Signs & Awnings handles the permit applications in coordination with local installers, making sure every location has what it needs before work begins. A technical survey is conducted at each site, adding another layer of precision to the process before fabrication and installation.
Installers are sourced geographically, the right crew for the right market, and Martino Signs & Awnings coordinates directly with them. When Supply One needs their building painted a new color as part of the rebrand, that gets handled too. When electrical needs to be brought to a sign, electricians are brought in and that work gets coordinated as part of the same project. The scope is whatever the brand conversion requires.
Weekly Accountability
Every week, Martino Signs & Awnings sits down with the Supply One marketing team for a standing project update meeting. A live spreadsheet tracks the status of every active project across every location. Each drawing package gets reviewed together, with Joey Martino walking Supply One through what's been approved, what's in permitting, and what's headed to install.
That level of visibility matters on a multi-site program. Brand conversions involve dozens of moving parts happening simultaneously across different geographies, and on a nationwide account like Supply One, those geographies span the entire country. The weekly cadence keeps everything organized and keeps Supply One from having to chase down updates from multiple vendors, because there's only one vendor to talk to.
Why It Works
What Supply One has at Martino Signs & Awnings isn't a sign supplier. It's a brand management partner who knows their standards, manages their vendors, pulls their permits, and shows up in person at each location, coast to coast, to make sure the work is done right. The complexity of running a multi-site rebrand gets absorbed on Martino's side so Supply One's team can focus on running their business.
That's the model we've built for clients who need more than a product. They need a process.
We manage signage programs for multi-location businesses nationwide, from the first site audit through final installation at every location, wherever that takes us. Contact us to discuss your brand conversion.